Putting data at the heart of recruitment strategies in higher education.
Significant points in the admissions cycle prompt debate in the media and the higher education sector every year. As well as concerns over unconditional offers and widening participation prompting the launch of two major admissions reviews, a move to post-qualification admissions (PQA), is being debated once more. So how will this impact on admissions offices’ structures, systems and processes?
Following on from our last whitepaper 'Planning for growth in student recruitment', we continue our in-depth interviews with university senior leaders to hear how they are preparing for the future, and in particular, how they see the role of data in helping to achieve admissions targets.